The Groom Room

The Groom Room is a professional dog grooming business based in South Normanton, Derbyshire, offering personalised one-to-one services for pets. Owned and run by Sheena Stout, a fully qualified dog groomer with extensive experience in animal care, the salon is equipped with modern facilities including a hydro-bath shower unit and a grooming table designed to minimise stress for dogs of all ages. The business focuses on providing a calm, comfortable environment where every dog is treated with care and attention to detail.

Services at The Groom Room include full grooms, intermediate grooms, hand stripping for wire-coated breeds, de-shedding treatments, and specialised puppy grooming. The salon uses high-quality, pH-balanced shampoos and conditioners tailored to individual coat types, ensuring pets leave looking and smelling fresh. The team is experienced in working with nervous dogs and breeds requiring specific techniques, such as scissor trims or hand stripping, to maintain their natural appearance.

Customers frequently praise the salon for its welcoming atmosphere and the expertise of the staff. Reviews highlight Sheena’s ability to put nervous dogs at ease, with one owner noting their bulldog always smells beautiful after a visit. Clients also appreciate the professional yet homely service, with many mentioning that their pets return home looking and feeling pampered. The team’s dedication to understanding each dog’s needs is a recurring theme in positive feedback.

The Groom Room is committed to staying up-to-date with the latest grooming techniques and products. The salon regularly invests in new innovations to ensure the best possible care for pets. With a focus on customer satisfaction and animal welfare, The Groom Room has established itself as a trusted choice for dog grooming in South Normanton and the surrounding area.