Lovemud pet services

Lovemud Pet Services, based in Stone Cross, East Sussex, is a premier dog grooming business run by award-winning groomer Caroline Donoghue. With over a decade of experience, Caroline offers a unique 121 tailored grooming service that prioritises canine behaviour and welfare. The business is well-known for its educational approach, with Caroline educating both new groomers and dog owners through her social media channels, where she boasts a 600k-strong following. She frequently streams live grooming sessions on TikTok, attracting viewers from around the globe. Lovemud has been featured on major media outlets including ITV's This Morning, BBC South East Today, and BBC Breakfast, and is recognised as a Wahl UK Animal Brand Ambassador.

The business provides a comprehensive range of grooming services, from standard baths and trims to specialised techniques like hand stripping. Caroline and her team are particularly skilled at working with a variety of breeds and temperaments, including nervous dogs, ensuring a calm and stress-free environment for every pet. The service is designed to be a team effort, with Caroline actively educating owners on coat maintenance and dog welfare to ensure the best results for their pets.

Customers consistently praise the calm and welcoming atmosphere at Lovemud, with many highlighting the attention to detail and the patience shown with nervous or anxious dogs. Reviewers frequently mention the positive experience their pets have, noting that they leave the salon looking and feeling their best. The team's dedication to individual care and their ability to handle even the most timid dogs has earned them a loyal following in the local community.

Beyond its grooming services, Lovemud is a hub for pet grooming education and community engagement. The business offers lessons and grooming chats for both groomers and owners, fostering a collaborative approach to pet care. Caroline's commitment to sharing knowledge and promoting healthy skin and coats has made Lovemud a trusted name in the region for pet grooming and education.