For All DogKind

For All DogKind (FADK) is a UK-based pet grooming brand and retailer based in Surrey, dedicated to providing natural, cruelty-free, and vegan-friendly grooming products. Founded in 2015 by three sisters with backgrounds in health, beauty, and marketing, the business was born from a desire to create luxurious, healthy products for dogs, inspired by their own dog, Bettie. The company has grown from a small startup to a recognised brand, winning the Best Grooming Products award at the 2016 PATS show and expanding its range to include treatments, supplements, and grooming tools. FADK is committed to supporting the wider grooming community through wholesale accounts and actively engages with customers via social media and events.

FADK offers a comprehensive range of natural grooming solutions designed to meet the specific needs of different breeds and temperaments. Their product line includes deep cleansing shampoos for muddy coats, soothing shampoos for sensitive skin, and a new range of colloidal silver skin cleansers. The brand also produces premium grooming tools, such as their Bamboo Groom collection, which features sustainable, renewable bamboo handles. Their philosophy is that every dog deserves to look, feel, and smell great, naturally, and they focus on products that are kind to both the animal and the environment.

Customers consistently praise the effectiveness and quality of FADK's products, with many highlighting the natural ingredients and the pleasant scents. Reviews frequently mention the brand's commitment to being cruelty-free and vegan, with customers appreciating the ethical stance. The team is often described as friendly and helpful, with the owner Laura receiving specific commendations for her leadership and the company's responsiveness. The brand's dedication to natural solutions and its strong community engagement are frequently cited as reasons for customer loyalty and satisfaction.

Beyond its retail products, For All DogKind actively participates in the pet industry through events and wholesale partnerships. They have collaborated with organisations like Battersea Dogs & Cats Home on the 'Wash with Care' campaign. The company offers a wholesale service for groomers and retailers, providing access to their full range of products with next-day delivery and marketing support. This B2B focus, combined with their strong retail presence and active social media following, demonstrates a holistic approach to supporting dog health and the grooming profession.